Story is Everything
Shine light on what you do.
When your photos, your videos and your writing tell your story, your impact is clear. That’s true for nonprofits and businesses.
It’s like night and day.
Busy, busy, telling stories through photos, video and writing
In 2024,
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I photographed the innovative work and dedicated people of Fairfax County for the several departments of the Fairfax County Government.
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Produced videos focused on a youth-oriented community health program with the Fairfax County Health Department.
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Travelled to Paraguay to photograph eight days of sport and programs for Special Olympics Latin America.
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Created four concise videos introducing key communications principles for internal audiences worldwide for Special Olympics International.
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Created a series of short, lively videos promoting The Arc of Northern Virginia’s innovative Tech for Independent Living program.
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Crafted a short film about a day in the life of Adam, a young man who cannot walk or move his arms well, but who finds friendship and fun at SPARC, a thriving nonprofit in Northern Virginia.
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Researched and produced an in-depth report on lasting change and other impacts of funding by Bank of America for Special Olympics International
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Researched and produced a 16-page booklet for Special Olympics describing best practices and potent tips for family engagement worldwide.
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Visited 23 companies in Northern Virginia to take portraits of leaders for Virginia Business Magazine.
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Traveled to Mexico, Manhattan and Denver, to film and produced a short film introducing the 2024 Be Beautiful, Be Yourself ambassador for the Global Down Syndrome Foundation.
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Produced a series of four short videos profiling The Arc of Northern Virginia’s Supportive Employment program, a set of films targeting business leaders curious about hiring people with disabilities.
Videography and Filmmaking
I have years of experience telling stories in words and film. I am naturally curious and have a knack for interviews. We’ll tell the right story the right way for the audience you care about.
Photography
Angles, lighting and lenses all are important, but getting the RIGHT photo means knowing what story you’re trying to tell. And that calls for patience, knowledge and sensitivity.
SPARC clubs
“Will’s photos show the spirit and personalities of our friends in SPARC clubs. He’s patient and perceptive and that’s why his photos tell our story so well.”
-Donna Goldbranson
The Arc of Northern Virginia
“I’ve worked with many videographers, but Will has the unique ability to take my ideas and craft them into a video that transforms all who see it.”
-Kymberly DeLoatche
Formed Families Forward
“Will brought a careful, creative perspective to our video series on the effects of traumatic stress on schoolchildren. He’s a true collaborator and a pleasure to work with.”
-Kelly Henderson
RCM of Washington
“Will took time to truly understand the messages we were trying to convey. His photos have been key in elevating the quality of our marketing materials and website.”
-Susan Brooks
Stories are Journeys
Every journey, like every story, has a beginning, a middle and an end. People through a land that somehow changes, somehow challenges them. And at the end of the trip, and of the story, something has changed in a meaningful way.
Will Schermerhorn looks at the whole story, working from a background as a reporter, a photographer, a website product manager, a filmmaker, an editor and an online content marketing instructor. It’s helpful to know where the tech meets the text and where psychology puts tripwires that kill engagement.
Contact
will.schermerhorn@gmail.com
Phone
+(703) 338-1776