Story is Everything

Shine light on what you do.

When your photos, your videos and your writing tell your story, your impact is clear. That’s true for nonprofits and businesses.

It’s like night and day.

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Angles, lighting and lenses all are important, but getting the RIGHT photo means knowing what story you’re trying to tell. And that calls for patience, knowledge and sensitivity. 

Videography and Filmmaking

I have years of experience telling stories in words and film. I am naturally curious and have a knack for interviews. We’ll tell the right story the right way for the audience you care about.

Writing and web content

Years of experience writing and editing with target audiences in mind makes a difference. It’s about point of view, word choices, readability and faithfulness to brand goals.

SPARC clubs

“Will’s photos show the spirit and personalities of our friends in SPARC clubs. He’s patient and perceptive and that’s why his photos tell our story so well.”
-Donna Goldbranson


The Arc of Northern Virginia

“I’ve worked with many videographers, but Will has the unique ability to take my ideas and craft them into a video that transforms all who see it.”
-Kymberly DeLoatche

Formed Families Forward

“Will brought a careful, creative perspective to our video series on the effects of traumatic stress on schoolchildren. He’s a true collaborator and a pleasure to work with.”
-Kelly Henderson

RCM of Washington

“Will took time to truly understand the messages we were trying to convey. His photos have been key in elevating the quality of our marketing materials and website.”
-Susan Brooks

Stories are Journeys

Every journey, like every story, has a beginning, a middle and an end. People through a land that somehow changes, somehow challenges them. And at the end of the trip, and of the story, something has changed in a meaningful way.

Will Schermerhorn looks at the whole story, working from a background as a reporter, a photographer, a website product manager, a filmmaker, an editor and an online content marketing instructor. It’s helpful to know where the tech meets the text and where psychology puts tripwires that kill engagement.





+(703) 338-1776